Year: 2011

Brewster Rockit spreading through the galaxy

As @brewsterrockit tweets, I’m very happy that one of my favorite comic strips is now in the Boston Herald. I’ve done marketing work with Brewster Rockit and creator Tim Rickard from the very start. It’s great to see it getting into more media. (note, I said “more media,” not “more newspapers). News story “‘Brewster Rockit’ …

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All media must be…

Mitch Joel writes in Content Pays All media must be digital. It must be mobile. It must be asynchronous. It must have added multimedia value (bonus material). It must be easy to access. It must be easy to download/stream. It must do more than simply being a digital version of the traditional platform. It must …

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