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How we share

Tumblr’s focused sharing method increases sharing

After thinking about how Instagram limits their feature base, it made me start thinking about how other sites do the same thing. Tumblr’s main sharing feature is simply to reblog. And tons of people do it. In fact last year I did some research to see which add-on sharing services work best with tumblr and […]

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How we share

Instagram’s secret to increasing page views

Every time I see a friend tweeting an instagram photo, I click on it. Why? Because I know I can’t view an entire archive of his photos, so I have to click on it right now, or else I will never see this photo for the rest of my life. Instagram, thank you for making […]

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How we create

Instagram’s secret to social sharing

The old method for sharing photos online is pretty simple. You post a bunch of photos. All your photos are on one URL. You share that one URL with your friends. Instagr.am changes all that. You can still post a bunch of photos, but there is no longer one URL to share all your photos. […]

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How we share

Instagram’s secret to increasing subscribers

You have to subscribe to a user in order to see their archives on Instagram. Is it a good thing? When viewing a photo on instagr.am, there is no link to click to view all the photos by that person. If you want to see more, you have to follow that person. But then that […]

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How we read

Better note-sharing on the Kindle

Imagine a Kindle where you can easily write notes in the margins of a book, share those notes with friends. Or even share those notes with anyone in the world that will read that book. Imagine being able to read a book where you can activate an option to show all the notes from people […]

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How we read

Google has a limited view of RSS feeds

Google allows a maximum of 2,000 subscriptions in Google Reader. I had about 2,248 subscriptions, because a couple weeks ago I dumped in about 550 RSS feeds of all the people I’m following on twitter. Sure enough in the past couple weeks I’ve noticed that the view counts were off in the folders. Today I […]

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How we read

Brewster Rockit spreading through the galaxy

As @brewsterrockit tweets, I’m very happy that one of my favorite comic strips is now in the Boston Herald. I’ve done marketing work with Brewster Rockit and creator Tim Rickard from the very start. It’s great to see it getting into more media. (note, I said “more media,” not “more newspapers). News story “

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How we share

All media must be…

Mitch Joel writes in Content Pays All media must be digital. It must be mobile. It must be asynchronous. It must have added multimedia value (bonus material). It must be easy to access. It must be easy to download/stream. It must do more than simply being a digital version of the traditional platform. It must […]

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How we share

The music service of the future

You know what would make for a great music listening service? If they allowed you to embed playable clips on your own website. So if I blog about a song, people can play it right on my site. AND if someone clicks the buy button, i get a cut. The entire song would be playable […]