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How we create How we share

To understand your business, write a facebook ad

If you have a hard time figuring out what the story is for your product/company, try writing some facebook ads for your product/company. That will give you an idea of how to succintly describe your business in a way that captures the attention of your audience. Often we get caught up thinking about things in […]

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How we create

How to price eBooks: price higher to show value

I was just debating if I wanted to buy a particular Kindle eBook for $9.39 (The House That Cleans Itself). Two thoughts ran through my mind as I read the first chapter for free. Is this book relevant to me? (I don’t own a house) Is this book a value? I’m not talking about the […]

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How we share

Sharing

Yesterday I was thinking about this blog and how I’m writing about syndication as creating, reading and sharing. Lately the sharing aspect has been a particular interest to me. Last night I bought “The Mesh: Why the Future of Business Is Sharing” by Lisa Ganksy. It looks like a promising read.

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How we create

Weekly longer-form posts, and short blips

My initial plan with this blog was to write a post at least once a week. Right now I have nine blog posts in draft, so it looks like you’ll have some weekly content to read for awhile. 🙂 But then I also realized that I’d like to post quickie top-of-mind thoughts here too…

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How we read

Power to the readers, not the publishers

Just highlighting a couple tweets I made about the power should not be in the publisher’s hands, but in the readers. Often the publishers push push push. But it should be the readers who pull. Check out the comments for some

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How we read

The distractions from reading

Do you find it hard to read on a Kindle, because you are easily distracted? My friend Marco wrote on Google Plus about an New York Times article, “Finding Your Book Interrupted … By the Tablet You Read It On This is why I still can’t read books on an iPad or Nook. Magazines and […]