Month: August 2013

Running a parody story could harm your trust

Injecting humor from time to time in your content marketing strategy is a good way to keep yourself relatable to your readers. However, as TechCrunch recently learned, be careful that you don’t push your humor–and your trustworthiness–over the edge by publishing a parody story misinterpreted as reality. Poytner reports: TechCrunch published a piece by Ryan Lawler …

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All websites should display a custom article-read count for each reader

Do you know how often you visit particular websites? The New York Times counts the number of their articles you view in a month. When you get close to the limit of 10, a cute little unobstrusive box appears in the lower left of your browser stating, “You have read 9 of 10 free articles …

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