Secondary brand logos

After designing the primary logos, I was charged with creating secondary brands.

Topic logos

The topic logos were designed and illustrated by me.

Primary colors

Mostly blue with a bit of orange for highlights.

Secondary colors

Secondary colors are assigned to each of the secondary brands. Each color is distinct from one another to represent the respective service.

Primary typography

The vertical lines and rounded corners in Letter Gothic pair nicely with the TCA logo mark.

The original Letter Gothic I used in the logo was a monospaced font. I selected this face because it has a scientific feel. Thankfully, a non-monospaced version of Letter Gothic exists that we use today.

Secondary typography

Lobster Two Bold Italic for applications that need a little bit more flair. I enjoyed how the thins in Lobster pair with the things in Letter Gothic and Open Sans Light.

Patterns

Used mostly on the backside of printouts, this pattern adds an extra set of details. The pattern is created from the angles in the logomark.

Examples

Something as standard as a price sheet can be quite delightful to design—when you take a clean approach.

Flagship website

More details and larger images are on the portfolio page for the flagship website.

Flagship website

More details and larger images are on the portfolio page for the flagship website.

PDF sell sheet

In the past, I’ve designed entirely custom sell sheets that play off the brand of the columnist/cartoonist. (See examples on the product design page). In this example, we are following the brand guide.

Powerpoint

I like the duotone treatments that use transparency above the original color photo, allowing some of the color to come through in the duotone.

Tradeshow booth

Simplicity works best with tradeshow booths. Large and bold.

Signage

View a larger version of this sign on the branding usage page of my portfolio.

Employee directory

View a larger version of this employee guide on the branding usage page of my portfolio.

Business cards

View a larger version of the business cards on the branding usage page of my portfolio.

Questions

If you have questions about any of my portfolio pieces, please reach out via my contact form.