A unified brand system covering hundreds of brands and services.
My logo design was selected from a wide range of options created by designers across Tribune company.
Secondary brand logos
After designing the primary logos, I was charged with creating secondary brands.
The topic logos were designed and illustrated by me.
Mostly blue with a bit of orange for highlights.
Secondary colors are assigned to each of the secondary brands. Each color is distinct from one another to represent the respective service.
The vertical lines and rounded corners in Letter Gothic pair nicely with the TCA logo mark.
The original Letter Gothic I used in the logo was a monospaced font. I selected this face because it has a scientific feel. Thankfully, a non-monospaced version of Letter Gothic exists that we use today.
Lobster Two Bold Italic for applications that need a little bit more flair. I enjoyed how the thins in Lobster pair with the things in Letter Gothic and Open Sans Light.
Used mostly on the backside of printouts, this pattern adds an extra set of details. The pattern is created from the angles in the logomark.
Something as standard as a price sheet can be quite delightful to design—when you take a clean approach.
In the past, I’ve designed entirely custom sell sheets that play off the brand of the columnist/cartoonist. (See examples on the product design page). In this example, we are following the brand guide.
I like the duotone treatments that use transparency above the original color photo, allowing some of the color to come through in the duotone.
Simplicity works best with tradeshow booths. Large and bold.