Running a parody story could harm your trust
Injecting humor from time to time in your content marketing strategy is a good way to keep yourself relatable to your readers. However, as TechCrunch recently learned, be careful that you don’t push your humor–and your trustworthiness–over the edge by publishing a parody story misinterpreted as reality. Poytner reports: TechCrunch published a piece by Ryan Lawler …