All media must be…

Mitch Joel writes in Content Pays

All media must be digital.

  • It must be mobile.
  • It must be asynchronous.
  • It must have added multimedia value (bonus material).
  • It must be easy to access.
  • It must be easy to download/stream.
  • It must do more than simply being a digital version of the traditional platform.
  • It must be able to make itself more shareable, findable and social.

The last one is of interest to me. As companies to try to protect their articles behind a pay wall, will articles be found and become wanted by others if we can’t share them?

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