The first time most Tribune Publishing employees (myself included) saw our new logo was on our Cisco phone display this morning.
As a designer, I enjoy that my first experience with our brand was in 8-bit grayscale.
For the Tribune employees who check their email on the way into the office, their first experience of our logo would have been this email at 8:18am (snippet shown)
Overall, I love our new logo. It’s professional, clean, and smart. The brackets in the Tribune Publishing logo look like a shortcode. For our digital era, it’s like saying, “embed great content on your website” (I’m speaking from the syndicate side of Tribune Content Agency).
The brackets also serve as a nice branding element to apply to text.
Just as a reminder, for two years and four months, here was our corporate logo:
This week, the company dropped the “tronc” name and went back to Tribune Publishing.
The reaction online from Tribune employees seeing the new logo has been of joy.
I’m live-tweeting all the Tribune Publishing logo fun today. Follow the twitter thread.
The cake has arrived!
The choice of mug to hold the utensils for the cake is a fun sentiment.
If the brackets in the logo represent a shortcode, then does this branded cake represent an image slice?
My cake slice has a piece of the bracket! And it tastes so good!
Now that all the Tribune employees have eaten the logo cake, does that mean we all have absorbed the new identity into the essence of our beings? We are now indoctrinated back into the Tribune Publishing family.
I’m glad to see that Tribune Publishing opted to go for a simple [T] for their Twitter icon, as opposed to TP.
