Earlier this year when the one-man-powered thisiscolossal.com announced that he was going full-time with his site, I became convinced that for a blogger to make a living off his site is to publish at least two blog posts per day. Christopher Jobson publishes about two to four posts about fantastic art per day on thisiscolossal.com. He’s able to show people he’s serious; and the quantity of posts are able to put up a fight in the internet stream.
We can all hold up the mighty candle of quality; and say that quality is better than quantity. But when you think of the blogs that have lots of traffic, many of them publish multiple posts per day.
Yes, you need to have pure quality posts in there, but you also need quantity for several reasons:
1) To get people’s attention
You can publish one great article a week, but it might not get any attention, because there is so much stuff out there. You need the frequency to get on people’s radars. It sucks yeah. In theory a good post should be shared across social media channels. But just from my own personal experience, you can publish once a week, but it’s a great challenge to get traction.
2) Show you’re serious
This is probably the biggest reason. A blog that publishes once a week just doesn’t look serious. It looks weak. That blog post can be really cool; but people will wonder why there aren’t more posts. That gap in time between posts looks like you don’t care about your blog. If people think you don’t care about your blog, then they certainly won’t care about your blog. Frequency shows you care. Frequency shows you are dedicated.
3) The numbers game
You may think you wrote a killer blog post, and then it falls flat. No tweets, no comments. What happened? Often we romanticize our own ideas. But when those ideas let loose into the world, the aren’t as great as we thought. A lesson taught to artists is to produce, produce, produce. Don’t spend all your time on a single painting. You need to work out ideas, sharpen your technique.
The metaphor applies everywhere. For runners, you don’t run 100 miles just once a week. Instead you do it daily. When coming up with names for a brand, you don’t think of just one name; instead you try to come up with hundreds. A baseball player doesn’t hit a homerun on every at bat. It takes many swings to make that connection.