All content goes through a life cycle. First content is created. Then people discover the content. People read the content. Finally, people share the content. By sharing the content, it becomes recreated like how a DJ recreates music by making it into a mix. The content is then discovered by other people, consumed, and reshared. The cycle goes on and on.
As mattmaldre.com celebrates its three-year anniversary today, I reorganized my blog post categories down to just four. All are specific to how we do each of the steps on the content cycle:
How we create
Writing, photographing, drawing, designing. Blogs, photos, and art doesn’t exist until it’s made by someone. The most popular posts for creators:
- ebook standard sizes for covers
- Flickr’s 1.4 million photos per day, Instagram’s 40 million photos per day
- Instagram’s updated terms are even worse
- Learn to make eBooks from InDesign: Part 1
- Blogging for quantity and quality
- View 43 posts about how we create
How we discover
How do we discover the content out there? We have a plethora of options that are changing all the time, from walking the aisles of a library to skimming through Google results. The posts that resonate most with searchers:
- A library with no books
- Google ditches smart people in favor of the stupid masses
- Keeping track of how you discovered books
- Much knowledge is still sealed in books, away from the internet
- Is text in images indexable by Google?
- View 18 posts about how we discover
How we read
While not everybody creates content, everyone certainly consumes it. In my blog, I strongly argue how publishers need to think of reader’s needs first. Platforms for reading like the Kindle, Facebook, and Twitter are all built for readers–or are they? My top posts for readers:
- Free graphic novels on the Kindle
- Good news and bad news from Amazon buying Goodreads
- How to archive all your Kindle notes and highlights
- “Mark as read” should be available in Facebook and Twitter
- When eBooks take over, will we hang posters of books on our walls?
- View 80 posts about how we read
How we share
Once you read something, what do you do with it? Two things: you either use it as inspiration to create or you share it with someone else. The very act of sharing can be considered an act of creation. Some posts that curators would be interested in:
- Should you post articles on tumblr?
- How to be collaborative on Pinterest
- Two things social media must do in the next two years
- Four reasons why private circles don’t work on Google Plus
- Transforming content that is vaporous into something permanent, substantial
- View 34 posts about how we share
Don’t put your readers into a bucket
When the categories of this blog were narrowed down to four, for a couple days I had them set to “For curators, for searchers, for readers, for curators.” I liked targeting the audience. It answered the question who is this blog for? But something didn’t sit well with me. I personally identify myself with all four categories of audiences. In fact, most people probably identify with all four categories. Is there a really a distinction people make that they are a reader, but not a curator? Or a reader and not a searcher?
Verbs are often better than nouns
These four audiences blend together so much, that it wasn’t quite making sense to use them to distinguish my blog posts. While going through my archives for this anniversary blog post, a post written a year ago inspired me, How we create, read, and share. In this post three main verbs were briefly covered in the content cycle. Today I add “discover” to the cycle, because discovery is important how we actually find the content to read.
Using the verbs to categorize my blog made much more sense. This blog is more about the study of creating, discovering, sharing, and reading. Less about the audience types, but more about the actual verbs.
The before and after for the categories:
- For creators –> How we create
- For searchers –> How we discover
- For readers –> How we read
- For curators –> How we share