Just highlighting a couple tweets I made about the power should not be in the publisher’s hands, but in the readers. Often the publishers push push push. But it should be the readers who pull.
Check out the comments for some examples of publishers behaving badly.
3 thoughts on “Power to the readers, not the publishers”
An example would be publishers categorizing their newspaper/magazine content and allowing readers to subscribe to specific categories.
Another example is when publishers have the check-box turn ON for people to opt-into something. Christopher Elliott has an interesting article about the Wall Street Journal’s tactics in this area: http://bit.ly/yyyR7D
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