Will Pinterest become the champion of saving online content?

With Pinterest changing its “Pin It” button to “Save” a few months ago, they are focusing on the saving aspect of content, instead of pinning it to a visual board. Pinning, saving. What’s the difference?

  • Pinning something to a board implies short-term use. You have a project going on, and you want to gather information on coffee tables. Or garden ideas.
  • Saving implies you are keeping it for the long term, as an archive.

Changing the button name from “Pin It” to “Save” puts Pinterest more in the realm of an archive.

Today Pinterest has acquired Instapaper, a service that lets you save articles to read later. Now Pinterest is further focusing on

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