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Twitter CEO says the important stat is reply rate, not follower count

Twitter Jack Dorsey on Twitter follower count and reply rate

I love this quote from the CEO of Twitter on the number of followers a person has:

“I don’t think that’s the number you should be focused on. I think what is more important is the number of meaningful conversations you’re having on the platform. How many times do you receive a reply?”

Too often we use Twitter as a broadcast medium, and not a conversation medium. I wrote back in 2014, Why do you use Twitter?:

The real motivation here is people. People to connect with. Not people to broadcast to.

Everyone should really have just about 100 people they are following. That

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