Google finally eliminates email subscriptions from Feedburner

Today Google sent me a reminder email that they will be eliminating email subscriptions from Feedburner.

Once upon a time I used Feedburner to send email newsletters from This was before Google owned Feedburner.

Feedburner started in 2004. Google bought them in 2007. I must have started using Feedburner sometime between those years.

Google Reader started in 2005. Online expert, Sparxmind, noted to me, “I’m guessing they saw how many of the RSS subscriptions were using Feedburner, and thought they could take advantage of that somehow.” Interesting notion.

Of course, then in 2013, Google killed Google Reader. Quite amazing that Feedburner managed to operate under the radar for so many years after that.

I was wondering when Google would be eliminating Feedburner altogether.

Here’s a screenshot of reminder email from Google about Feedburner:

Hi Matt,
As we announced earlier this year, we're making several upcoming changes to support FeedBurner’s next chapter. Here’s what you can expect to change and what you can do now to ensure you’re prepared.
Now starting in mid August, we are transitioning FeedBurner onto a more stable, modern infrastructure. This will keep the product up and running for all users, but it also means that we will be turning down most non-core feed management features, including email subscriptions, at that time.
For those who use FeedBurner email subscriptions, we recommend downloading your email subscribers so that you can migrate to a new email subscription service.
For many users, no action is required. All existing feeds will continue to serve uninterrupted, and you can continue to create new accounts and burn new feeds. Core feed management functionality will continue to be supported, such as the ability to change the URL, source feed, title, and podcast metadata of your feed, along with basic analytics.
Thank you,
The FeedBurner team

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