A solution to book discovery online

People still are not discovering books online, according to by Laura Hazard Owen’s article, “Why online book discovery is broken (and how to fix it).” Most people are discovering books in real stores and then purchasing them on Amazon.

It goes to show that books are real and people like looking through real books. (Me personally, I perfer online discovery and have been keeping track of my online discovery in the comments on this blog post, “Keeping track of how you discovered books.”)

Owen suggests that we need more online reviewers,

As bookstores go away,

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Alan Cleaver

A good idea. My books are very specific (about folklore in Cumbria, or about the Christmas Truce of 1914) and it’s easy for me to target those audiences. The Facebook adverts (targeting people with specific key words) work well for me. I wonder if fiction authors who write, for example, novels based on specific parts of the country or specific historic events sell better than more general novels.


Alan, you bring up an interesting point. Book discovery via an online ad on Facebook. I don’t believe I’ve ever discovered any books that way. I’m glad to hear it’s working for you.