I was really digging this Pinterest ad for the first three sentences: “People don’t use Pinterest to fend off FOMO or doomscroll. They’re here to try new things. To save new ideas.”
Yeah! Totally. Pinterest is not about fear of missing out. You go to Pinterest for ideas. You go to Pinterest to help you create. High-five, Pinterest! —oh wait. That wasn’t the end of the ad. There’s one more sentence. How will they close this wonderful notion?
The 4th sentence made me throw up: “And ultimately, to make their next purchase.”
WAIT A MINUTE. HOLD THE PHONE. Ummm, people use Pinterest to make their next purchase. My brain needs to digest that. Ok, so I’m a person who wants to buy something… so I’m going to…. Pinterest? Pinterest? Uhhhhh, no I am not going to Pinterest to buy something. I’m sorry.
I hope that this ad was written by a group of people. First they came up with the great beginning of the ad. Then someone came in and said, “we gotta add SALES to this ad! Let’s Frankenstein your great ad by adding this completely ridiculous ending.”
My goodness what a turn of concepts in that ad. It started off with all these feel-good vibes. Ideas, trying new things. Yeah! And then it went 100% corporate with that “next purchase” line. And they didn’t even make it a soft ending. They punctuated it with “ultimately”: “And ultimately, to make their next purchase.”
As if the ULTIMATE reason people use Pinterest is to buy something. They are saying my REAL reason for being on Pinterest is to buy things. Nope. Sorry. Never.
I love you, Pinterest. I love your idea sharing platform. But man. Put that business purchase stuff off to the side. Please.