Social Media

A blog without comments is broken

Every time a blog doesn’t have the ability for a reader to leave comments, I think that blog is broken.

Sure, there is social media. You can tweet a link with your comment. Or share the blog post on Facebook. Sharing power! However, lacking is the ability to easily see other people’s comments. I could hunt down the blog’s Facebook Page or their Twitter account to see if they posted the article there–with comments. But too much work! The comments need to be right there–on the blog post. Your blog should be building community, not just shouting to an empty room. Especially if your blog is geared to people being a fan of your product.

Blackwing is a pencil manufacturer with a following that LOVES their product. Blackwing pretty much has to cater to the fans, because after all, they are selling pencils. What makes these pencils special are the people who use them: Disney animators, authors like John Steinbeck, and music composers.

Blackwing 56 sold outToday Blackwing Pencils blogged about how they sold out of their No. 56 pencil. This Joe DiMaggio pencil was so popular with the Blackwing fans, that their supply ran out eight days after the launch. I am one of the people who bought a 12-pack of Blackwing No. 56 pencils for $25. When Blackwing sells out of a limited edition, it’s because of their fans. Why would Blackwing want to not allow comments on their blog? It shuts off their fans.

If you have a blog with comments disabled, why? I’d like to develop a list of reasons why publishers don’t enable comments on their site.


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