How we create

Writing, designing, and illustrating, for creators

An experience of converting an InDesign file to ePub/mobi

Read the experience of a smart man (Craig Mod, MacDowell Writing Fellow, 2012 TechFellow) getting his print book converted into an eBook. I stumbled across his article “Platforming Books” from a tweet by the Director of Digital Information at the Art Institute, ‏@lili_czarina. It’s a rather long webpage, but the main item I would like …

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What makes for a great storyteller?

Every week on Tuesday at 11am CST #ideaschat has an hour-long chat with a new topic. This week’s topic was about storytelling. Question #3 was “What makes for a great storyteller?” Thirteen people gave some great responses. Vulnerability, honesty, wit, ability to captivate, telling the right story at the right time, honesty, passion, live first …

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Blogs need to allow people to subscribe to categories

The blogging platform of the future needs two main things. Community and topic-specific subscription. Drupal allows people to subscribe to specific topics (or categories) of posts. But drupal doesn’t have a tied-in community to their platform. In fact, it’s hard to find any blogging platform that has a tied-in community. Blogger? No. WordPress? No. Livejournal? …

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Learn to make eBooks from InDesign: Part 2

More resources I’ve found on my second day of researching how to make eBooks from InDesign. ================ Barnes & Noble’s eBook publisher home pubit.barnesandnoble.com/ “PubIt! ePub Formatting Guide” (PDF) Download our ePub Formatting Guide for information on how best to format your ePub document. — pretty much tech specs, raw stuff. — The maximum viewing …

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Medium might become the best publishing platform ever, if they…

There’s a new publishing platform in town. It might beat the pants off wordpress, blogger, typepad, pinterest, and tumblr. It’s called “Medium” and it’s by a twitter co-founder. They state, “We’re rethinking publishing and building a new platform from scratch. This is a preview.” I’m really happy that Medium is doing two of the things …

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Learn to make eBooks from InDesign: Part 1

As I’m learning how to create eBooks, I will be archiving all the webpages and PDFs I read; and all the items I install. I’m hoping that as I find these resources that they will be helpful to others who are learning how to make eBooks. ================ Read Adobe’s eBook intro page. http://blogs.adobe.com/digitalpublishing/2010/03/create_epub_ebooks_with_adobe_indesign.html — Has …

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Passionate about your column or about your topic?

Are you passionate about what you do? hexanine, an agency in Chicago, blogged, “Musing: Weave Passion into Business“: Our short musings on design, branding, business and the human condition. Sure, we all have to eat and pay the mortgage. But it’s easy to become a creative mercenary if you’re merely chasing lucrative markets or the …

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Google Plus is for posting, not reading

Here’s another problem with Google Plus. It’s a platform for posting, not reading. You can add people to your circles. For instance, someone requested that he wanted to be in my circles for: books, comics, food, Kindle, libraries, nature, photography, video games and weather. I added him to those circles. However, this person doesn’t always …

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Disney should have a genius bar with Disney experts

My brother Erik on Disney: I was really impressed with how every single Disney worker was incredibly kind. From the waiters to the street sweepers to the whatever else job there is-ers. And it wasn’t a “I’m being nice because i have to be nice” attitude. They seemed genuinely nice. People really, really like Disney, …

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Content marketing blogs added to my reading list

In addition to the 11 blogs on my reading list, I am looking for more blogs about content marketing and syndication. Thanks to junta42 for listing 84 blogs about marketing. I took the top nine blogs whose focus is on content marketing and added them to my Google Reader. Perhaps these will make it into …

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What if Yahoo bought Instagram instead of Facebook?

People, just be glad that Yahoo didn’t buy Instagram. Yahoo purchased Flickr 7 years ago for $35 million dollars. Yahoo hasn’t done anything much with Flickr. Although it would be interesting to see what would happen if Instagram and Flickr merged together. But Yahoo right now wouldn’t be the company to do it. Yahoo doesn’t …

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Instagram needs user lists

As Instagram grows bigger and bigger with the inclusion of Android phones, people need better ways to manage their friends they follow. The solution? Instagram needs lists or groups. Right now I follow 100 people. I can handle the photo feed of 100 people pretty well–mostly because everyone posts just one photo at a time. …

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Is Instagram getting too big?

Instagram, the wildly popular photo app on iPhones, just released an Android version. I’m kinda curious how this larger audience will affect my usage of Instagram. One of the things I liked about Instagram was that is a nice small stream of photos. If more and more people join, I’m concerned that there will be …

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To understand your business, write a facebook ad

If you have a hard time figuring out what the story is for your product/company, try writing some facebook ads for your product/company. That will give you an idea of how to succintly describe your business in a way that captures the attention of your audience. Often we get caught up thinking about things in …

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Weekly longer-form posts, and short blips

My initial plan with this blog was to write a post at least once a week. Right now I have nine blog posts in draft, so it looks like you’ll have some weekly content to read for awhile. 🙂 But then I also realized that I’d like to post quickie top-of-mind thoughts here too…